Browsing Faculty of Business and Economics by Subject "Electronic Word-of-Mouth, Brand image, Booking intentions, Internet"
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Analysis of Electronic Word-of-Mouth and Brand Image on Hotel Booking Intentions
(Forum Manajemen Indonesia 10 Korwil Sumatera Selatan, 2018)The growth of internet and information technology has been very fast. In the business sector, this growth has caused behavioral changes in both the consumers and the producers. The internet technology offers flexibility ...