| dc.description.abstract | Indonesia has abundant natural wealth with the largest forest in the world that has various kinds of flora and fauna. In Indonesia, in the last 10 years, the term agribusiness has become a common and widespread term. A company's advantage from other companies can be obtained from innovative packaging. This study is aimed to create a new product in the form of packaging to package plants in the delivery system of plants which is expected to be a solution to the problems that arise in the process of plants shipping, which is caused by the unmet needs of respondents (plant seller) in the process of sending plants related to the packaging. This research begins by finding out what problems are encountered by the respondents (plant seller) when the respondents send their product in the form of plants to their consumers, then the problems will be analyzed to find out what are the respondents' needs to overcome the problems. Questionnaires were distributed to 20-30 respondents to dig up information about what problems that respondents experienced in the process of sending plants and what are the needs of the respondents that haven’t been met that cause existing problems. The respondents' needs then translated using the Kansei Engineering method into 27 Kansei words. The 27 Kansei words are then be eliminated using a statistical method by conducting a semantic differential 1 questionnaire distribution, followed by a sufficiency test, validity test and reliability test using IMB SPSS ver.25.0. After being eliminated, 27 Kansei words have been reduced to 11 Kansei words which according to the results of the calculation of the 11th Kansei word using reliability test and Validity test in IMB SPSS ver.25.0 are declared as valid and reliable. The 11 Kansei words are then analyzed, translated, and broken down into elements and specifications by holding discussions with the respondents and then the specifications will be used as specifications to create a new product design of plant packaging as a form of the needs of the respondents that expected to be able to be solutions to the problems that arise in the process of sending plant in the form of plants that related with packaging. | en_US |
