Browsing Undergraduate Thesis by Subject "user imagery"
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THE ROLE OF BRAND ATTRIBUTES TOWARDS GREEN PURCHASE INTENTION ON GREEN MARKETING SCOPE (CASE STUDY: STARBUCKS COFFEE)
(Universitas Islam Indonesia, 2018-12-31)The quantitative research is aimed to investigate the relationship between non-product related attributes of green marketing on green purchase intention in one of the well-known coffee shop in the world. Green marketing ...