Browsing Undergraduate Thesis by Subject "Green"
Now showing items 1-6 of 6
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AN ANALYSIS OF COMMUNICATION TOOLS TOWARDS BRAND TRUST ON GREEN MARKETING ASPECT (CASE STUDY: STARBUCKS)
(Universitas Islam Indonesia, 2018-10)As the awareness of environmental problems is increasing, consumers prefer environmentally friendly products or services to reduce negative environmental effects. In order to respond to these environmental demands, ... -
An Analysis Of Customer Engagement Value By Using Dual Structural Equation Modeling – System Dynamics Approaches (Case Study : Real Estate Indonesia)
(Universitas Islam Indonesia, 2019-08)As the existance of green products and services are increasing, the property industry is trying to develop their product such as green building concept. Most of the green concept that offered by the industry include green ... -
THE EFFECT OF CUSTOMER ENGAGEMENT TOWARD BRAND TRUST IN GREEN MARKETING STARBUCK COFFEE YOGYAKARTA
(Universitas Islam Indonesia, 2018-12-31)Green marketing is a marketing concept that emphasizes the factors and impacts that will be given to the environment. Green marketing can be divided into green marketing strategies and green marketing mix. There are 4 ... -
THE EFFECT OF ECO-LABEL TOWARD BRAND TRUST IN GREEN MARKETING SCOPE USING STRUCTURAL EQUATION MODELING (CASE STUDY: STARBUCKS)
(Universitas Islam Indonesia, 2018-12-31)Marketing is an important thing that must be done by every company. Green marketing divided into green marketing strategies and green marketing mix. There are 4 types of green marketing mix which are product, price, place ... -
INFORMATION CREDIBILITY TOWARDS BRAND TRUST IN GREEN MARKETING USING STRUCTURAL EQUATION MODELLING (A CASE STUDY IN STARBUCKS)
(Universitas Islam Indonesia, 2018-12-31)Marketing is the process of planning and executing the conception pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual (customer) and organizational objectives. ... -
Pengukuran Kinerja Supply Chain Management menggunakan Metode Supply Chain Operation Reference dengan Penambahan Indikator Green (Studi Kasus PT. Fertilizer Inti Technology)
(Universitas Islam Indonesia, 2023)Perkembangan industri yang semakin pesat mempengaruhi kelestarian lingkungan dan sumber daya yang ada. Pengukuran kinerja supply chain management dengan mnambahkan indikator green pada perusahaan dapat dilakukan untuk ...