Browsing Undergraduate Thesis by Author "Putri, Zahrah Nabila"
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Hubungan Sikap, Norma Subjektif, Dan Kontrol Perilaku Yang Dirasakan Terhadap Intensi Membeli Merchandise Korea
Putri, Zahrah Nabila (Universitas Islam Indonesia, 2017-04-03)This research purposed to examine correlation between attitude, subjective norm, and perceived behavioral control toward intention to buy Korea merchandise, by using moderating effect of celebrity adoration. Participants ...