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    Efek Push Pull Mooring dan Pyschological Ownership Terhadap Perilaku Beralih Pengguna Antar Mobile Instant Messaging 

    Vicky bin Djusmin, 16917121 (Universitas Islam Indonesia, 2019)
    Hasil survei tentang perilaku pengguna Mobile Instant Messaging (MIM) di Indonesia menjelaskan bahwa telah terjadi arus migrasi pengguna dari MIM incumbent ke MIM alternatif. Perilaku beralih mengakibatkan penurunan ...

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    Vicky bin Djusmin, 16917121 (1)
    SubjectMobile Instant Messaging (1)perilaku beralih (1)Psychological Ownership (1)Push Pull Mooring (1)||| (1)... View MoreDate Issued2019 (1)

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