| dc.description.abstract | As well as manufacturer, music studio business is an economic activity that processes raw
materials into finish good, which is music. Music industry must be able to design and have a
supply chain management strategy to be able to direct the course of goals to be achieved in
improving company performance, such that companies can survive in competition. Based on
Radar Semarang and Bojonegoro, the number of MSMEs music studio in Indonesia has been
decreased. This research tries to evaluate the selected samples of MSMEs Music Studio in
Yogyakarta and Bandung in regards to their supply chain performance using Multiple Linear
Regression. By using literature review and interviewing the expert, four variables such as
Information Sharing, Long Term Relationship, Cooperation, and Process Integration declared
as the variable for the research. The result in this research shows that the probability of the
good or bad performance of supply chain change for every good or bad Information Sharing
and Long Term Relationship in Bandung and Yogyakarta region. In the last of this research,
the researcher can give some recommendation of actions that can be conducted to maximize
MSME’s music studio performance. | en_US |
