dc.contributor.advisor | Mr. Muhammad Ridwan Andi Purnomo,S.T., MSc., Ph.D, | |
dc.contributor.author | Mochammad Freeansyah Ponco Sukmajati, 10522042 | |
dc.date.accessioned | 2019-03-18T02:33:17Z | |
dc.date.available | 2019-03-18T02:33:17Z | |
dc.date.issued | 2018-12 | |
dc.identifier.uri | https://dspace.uii.ac.id/handle/123456789/14125 | |
dc.description.abstract | The development of technology and knowledge that has a significant increase makes the
competition among companies are fiercer. In order to compete with others, company
management must manage the company well. Blue Ocean Strategy (BOS) is the right
business strategy to be used to face such competition. The printing business became the
object of observation in this study. This research aims to make the formulation of
business strategy with Blue Ocean Strategy (BOS) approach and provide alternative
solution of business development to management in accordance with the socio-cultural
conditions of Yogyakarta. The results showed that there are several strategies to
enhance the production efficiency by focusing on products that are easy to do.
Maintaining quality and increasing product variations, utilizing the supplier network to
find materials, strengthening the position on the market segment that has been entered.
Alternative business development solutions can be done by maintaining and improving
product quality, and enhancing managerial skills. | en_US |
dc.title | ANALYSIS OF BLUE OCEAN STRATEGY (BOS) TO DETERMINE MARKETING ACTIVITY IN UD GARASS COMM | en_US |
dc.type | Undergraduate Thesis | en_US |