Browsing by Author "Aulia Himawan Baiquni"
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The Analysis of The Influence of Customer-Based Brand Equity on Customer Purchase Decision Making Regarding Cellular Phones (A Case of Nokia and Sony Ericsson in Yogyakarta)
Aulia Himawan Baiquni (Universitas Islam Indonesia, 2007)Aulia Himawan Baiquni (2006), "The Analysis of The Influence of Consumer Based Brand Equity on Customer Purchase Decision Making Regarding Cellular Phones". Yogyak:arta: Faculty of Economics, Department of Management, ...