Browsing by Author "Assyifa Halaida Romana, 15311301"
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CUSTOMERS’ REPURCHASE INTENTION OF SOUTH KOREAN BEAUTY PRODUCTS
Assyifa Halaida Romana, 15311301 (Universitas Islam Indonesia, 2019-09-24)The aim of this research is to examine the key factors that influence Indonesian customers to repurchase South Korean beauty products. This study intents to verify the relationships between four variables namely perceived ...