Browsing by Author "Anas Hidayat, Drs, M.B.A., Ph.D."
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THE INFLUENCE OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE OF ONLINE CONSUMER REVIEWS ON TRUST AND PURCHASE INTENTION AMONG STUDENTS
PRIMANDA, REFI (Universitas Islam Indonesia, 2023-04-06)The influence of online consumer reviews (OCRs) on purchase intention has recently gained considerable attention, in both academic and business communities. Consumers freely and easily express their opinions and ...