Browsing by Author "Amalia Hasanah, 14522249"
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THE EFFECT OF ECO-LABEL TOWARD BRAND TRUST IN GREEN MARKETING SCOPE USING STRUCTURAL EQUATION MODELING (CASE STUDY: STARBUCKS)
Amalia Hasanah, 14522249 (Universitas Islam Indonesia, 2018-12-31)Marketing is an important thing that must be done by every company. Green marketing divided into green marketing strategies and green marketing mix. There are 4 types of green marketing mix which are product, price, place ...