Browsing by Author "Alfiyana Anggi Syahputri, 14311136"
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Building Customer Equity Through Trust in Social Networking Sites Particulary in Social Media “a Perspective from Indonesian Customer”
Alfiyana Anggi Syahputri, 14311136 (Universitas Islam Indonesia, 2018-03-12)Customer is the company’s major intangible asset. In order to gain new customer and maintain existing customers, the company spend many of their resources. Thus, customer equity can be a major concept that influences ...