Luxury Internet Cafe is one of the businesses engaged in the field of internet rental service in Yogyakarta. In the increasingly fierce competition among businesses in the same field, Luxury Internet Cafe should be able to maintain the existince of performance in giving satisfaction to its customers by looking to the degree of customer expectations with the level of reality that is perceived b customers. Issues to be addressed in this study is to see how high the reality and expectations are perceived by customers Luxury Internet Cafe on the five dimensions of service quality consists of tangible, reliability, responsiveness, assurance and empathy. And indicators of what should be maintained and repaired immediately by Luxury Internet Cafe to meet customer satisfaction. Importance Performance Analysis (IPA) will be the method in this study. This method is used to determine how big the expectations and the reality perceived customer and to determine indicators of what should be repaired and maintained by Luxury Internet Cafe. Results from this study showed that customers. expectations are higher than the reality perceived by customers Luxury Internet Cafe of five dimensions of service quality. Some indicators within the dimensions of reliability and assurance that performance indicators should be improved X2.2 (when surfing the computer is never error) and X2.3 (there was never a problem when surfing in the cafe) for the dimensions of reliability, while indicators X4.2 (security parking cafe guaranteed) to assurance dimension. Then the dimensions must be maintained on the performance indicators for the dimensions of the tangible X1.2 (cafe has internet, air-conditioned room), X2.1 (cafe has fast browsing acccess) indicator for the dimension of reliability and X5.3 (employees thanked consumers after using internet services) for the dimension of empathy. 
Keywords: Reality, Hope, Services, Internet, Cafe