As one of the companies engaged in the service it is necessary to focus on the quality of service to improve its competitive position in order to achieve customer satisfaction, loyalty and would recommend the agency to colleagues, family and other relations. Word of Mouth intention as the company's strategic approach, especially on the basis of service quality strategies and customer value for most companies is often used as a tool or media that is played in determining the top customer satisfaction. This study aims to determine the effect on the Service Quality to Satisfaction, Service Quality to Loyalty, Service Quality to Word of Mouth, Satisfaction to Loyalty, Satisfaction to  Respondents are banking practitioners who have used the services of Pusat Training Perbankan Yogyakarta. The number of samples in this study were 200 respondents with convinience sampling method. This research analysis techniques using Structural Equation Modelling (SEM) with lisrel program 8.80. The results of this study show that: 1) the quality of service is positive and significant effect on satisfaction, 2) quality of service is positive and significant effect on loyalty, 3) quality of service is positive and significant effect on word of mouth, 4) satisfaction with the positive and significant effect on loyalty , 5) satisfaction is positive and significant effect on word of mouth, and 6) loyalty is positive and significant effect on word of mouth. 
Keywords: Service Quality, Satisfaction, Loyalty, Word of Mouth, 
Pusat Training Perbankan Yogyakarta, Structural Equation Model, SEM