This empirical research is intended to identify and explain the influence of brand image and customer satisfaction on consumer loyalty of brand Wrangler to the students at the Faculty of Economics, University of Islam Indonesia. The population in this study were all students at the Faculty of Economics UII who have used clothes brand Wrangler. The samples used were 96 survey respondents with a sampling technique in the form of non-probability sampling using purposive sampling. Analysis of the data in this study use multiple regression and simple regression. Data has been collected from the respondent the data was processed using SPSS program. The results of data analysis showed that there is significant correlation between brand image on consumer satisfaction, there is significant correlation between customer satisfaction on loyalty, and there is significant correlation between brand image and customer satisfaction on consumer loyalty of  brand Wrangler to the student at Faculty of Economics UII. 
Keywords: brand image, satisfaction, and loyalty