This research attemps to investigate the quality services at the hospital front office. In this research, there are several theoretical study on the various dimensions of service quality SERVQUAL, Kano Model and Quality Function Deployment (QFD). The purpose of this research is to analyze the performance attributes of hospital services. Development of instruments in this research is to study literature, interview and pilot test. The results of this research, there were 14 attributes identified services, four of which fit into the category ofattractive, six attributes into the category of one-dimensional, and the next four attributes into the category of  must-be. One of  the attractive attributes of the category should be given priority to be improved, because these attributes are less good performance compared with its competitors. 
Keywords: service quality (SERVQUAL), Kano Model and QFD