Wonosobo regency has urban transportation system that operated by the City Transport Cooperative (Kopata), which operates 12 routes of urban transport. This routes should be based on fixed-routes and permanently, but in fact the operational has become un-arranged because the public transport is based on rent fee or deposits. This resulted in a decrease of the number of passengers that impact to the high cost of public transport operators. The purpose of this study is to know the needs of supply and demand on transportation services in the Wonosobo Regency, to calculate the Vehicle Operating Cost, to determine the fares that must be paid by users of public transportation services in Wonosobo, and to analyze the satisfaction rates of passengers on current  public transportation in Wonosobo regency. The analytical method based on the Judgment of Director General of Land Transportation Number: SK.687/AJ.206/DRJD/2002 about Technical Guidelines for the Implementation of Public Transport in Cities In Fixed Route and Organized, whilst the method of passenger satisfaction based on Importance Performance Analysis (IPA) From the analysis of transport demand showed a change in the routes of the existing condition (12 routes) into a 4 routes. Based on derived demand so that the load factor calculation Route 1 (Route Wonosobo - Kertek) is 46%, with 20,2 km length, with a time circulation of 60,4 minutes, frequency of 15 trips per day, and the number of fleets ready to be operated are 6 fleets . The load factor of Route 2 (Route Wonosobo - Leksono - Selomerto) is 35%, with 26,4 km lenght, with a time circulation of 78,8 minutes, frequency of 11 trips per day, and the number of fleets that ready to be operated are 8 fleets. Load factor of Route 3 (Route Wonosobo - Mojotengah) is 46%,with 19,3 km length, with a time circulation of 59,6 minutes, frequency of 15 trips per day, and the number of fleets ready to be operated are 6 fleets. Load factor of Route 4 (Route Wonosobo - Garung) is 49% with 18,6 km lenght, the time circulation of 55,8 minutes, frequency of 16 trips per day, and the number of fleets ready to be operated are 6 fleets. The results of the cost analysis produce that the main cost of Route 1 is Rp 5.936, -/bus-km with the main fare is Rp 434,-/pass-km and the fare is Rp 2.409,-/passenger. For Route 2 the main cost is Rp 5.837, -/bus-km the main fare is Rp 556,-/pass-km and the fare is Rp 4.035, -/passenger. For Route 3 the main cost is Rp 6.075, -/bus-km the main fare is Rp 438,-/pass-km and the fare is Rp 2.322,-/passenger. For Route 4 the main cost is Rp 5.883, -/bus-km the main fare is Rp 397,- /pass-km and the fare is Rp 2.062,-/passenger. The flat average fare is Rp 2.700,-/passenger. Financial analysis shows that the value of BCR is 0,95 on Route 1, 0,58 on Route 2, 0,96 on Route 3, 1,09 on Route 4, so the average of BCR for four routes is 0,86. So that the operator can not loss, or at least at the break even point or BCR = 1 it can be done with three alternatives. The first is with granting of subsidies by the local government. The second is to raise the fares to Rp. 3.200, - per passenger. The third way is to increase the number of passengers (demand). The best alternative is subsidized by the local government with a total value of subsidies is Rp 2.176.746.201,- per year or the total subsidies over 5 years amounting to Rp 13.376.098.086,. The important and performance analysis showed that for the four quadrants that have a high interest value but performs poorly are : condition of the fleet, easily to get the fleets, arrival time, and circulation time, that requiring the improvement of priority. While the variables that have a high level of interest and have good value are : security, safety, cleanless and cheapest fares.  
Keywords: Transportation, Public Transportation,  Vehicle Operating Costs, supply, demand,  Public Transportation Planning, Important and Performance Analysis.