A Study on Sustainable Business Design For Preservative-free Culinary Product

Abstract

This Business-Based Final Project focuses on the development of Binbin Meal, a frozen food and homemade snack business that offers healthy products without preservatives. As more people become aware of healthier eating habits, the business has developed to provide food options that are practical, budget-friendly, and safer for everyday consumption. The purpose of this business development is to increase business competitiveness, enhance product quality, improve operational efficiency, and expand market reach. The analysis was based on financial performance evaluation, market and consumer behavior analysis, SWOT analysis, and the marketing and operational strategies implemented during business operations. Based on the evaluation results, the growing consumer interest in practical yet healthy food products indicates that Binbin Meal has a significant market opportunity. Despite its progress, the business still encounters challenges related to limited production capacity, inconsistent product quality, and suboptimal use of digital marketing. To address these issues, a number of strategies are suggested, including reinforcing brand identity, diversifying products, increasing production efficiency, expanding distribution networks, and making better use of digital marketing platforms. Short-term development plans focus on improving operational processes, enhancing packaging quality, and increasing digital promotional efforts. Meanwhile, long-term plans emphasize broader market expansion, stronger business management systems, and sustainable product innovation. Sustainability strategies include maintaining sound financial management, improving production efficiency, and building long-term customer relationships through continuous product and service improvement. Overall, the proposed strategic actions are expected to support sustainable business growth, strengthen market positioning, and improve long- term competitiveness. These strategies also aim to enhance product quality and operational efficiency. In addition, expanding digital marketing and distribution channels helps reach a wider target market.