Business And Financial Performance of the Indonesian Cosmetics And Household Industry: A Case Study of PT Mustika Ratu Tbk (2017 – 2022)
Abstract
The cosmetics industry in Indonesia has been experiencing significant growth year
after year. One way to assess the industry's performance is to evaluate its business
and financial aspects. The Indonesian Cosmetics and Household Industry has
companies of varying sizes, leading to differences in their performance. Some
companies perform well, while others do not fare as well in the same year. To
evaluate PT Mustika Ratu's performance in the industry, various analyses were
conducted, including business, accounting, financial, and prospective evaluations.
Based on the results of the data analysis, it can be concluded that the company's
performance decreased during the 2017-2022 period in comparison to its
competitors in the industry.
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