| dc.description.abstract | This study investigates headhunting digital talents and clients in marketing’s perspective in
Binar Academy. Binar Academy is the pioneer of digital talent factory and one step solution
for digital transformation and talent development in Indonesia. This study used a qualitative
method by interviewing 5 employees in the Job Connect team. This study explained the
challenges of inbound and outbound marketing strategies. Also, this study described the way
of the Job Connect team in engaging customers. The results of this study showed that the
challenges of inbound marketing are familiarity, the quality of content, and the target market.
While the challenges of outbound marketing are brand awareness, the persuasiveness of mass
messages, and communication skill. Last, the way to engage customers that used in Job
Connect teams are keeping the client in loop, making engagement sessions, and making an
attractive content & sharing insight. | en_US |
